To Lead Magnet or Not?
You’ve invested time and money in putting a top-shelf website together that you’re super proud of. You’ve installed Google Analytics and you see that your site is receiving quality traffic. But as yet, said traffic isn’t converting into a sustainable quantity of purchasing and paying customers.
Did you know?
98% of visitors aren’t ready to buy on their first visit to your site and, on average, 70% of all website visitors will never return to your website.
Instead of purchasing on their first visit to your site, most site visitors are looking to be informed of your offerings and services. There almost always has to be a middle step that involves building trust and following up with prospects until they are ready to buy.
Hello Lead Magnet
A well thought out lead magnet captures site traffic that is interested in your offerings but not ready to purchase. Obviously there are exceptions to this as the lower the price point of your offerings, the less relationship building required. The higher the price point, the more investment in relationship building is required.
The team at Digital Marketers define lead magnet as:
“Lead Magnet – noun – an irresistible bribe offering a specific chunk of value to a prospect in exchange for their contact information.”
According to Digital Marketer, the goal of the Lead Magnet is to maximise the number of targeted leads you are getting for an offer. You simply need to solve a specific problem with a specific solution for a specific segment of your market.
Lead Magnet POWER Play
When you master lead magnets, you pretty much have activated the superpowers to grow your business.
A lead magnet gives potential clients an opportunity to have a direct experience of your business in exchange for their contact information. A lead magnet and email capture form is imperative even if you’re offering location specific one-on-one services as site visitors are likely to be national and international.
Lead Magnets lay the foundation for scale and growth
Think of a lead magnet as an integral part of the sales process. From the moment the email address is captured and confirmed, you’re able to immediately, and strategically, commence building a personalised relationship with the new sign-up.
A lead magnet allows you to plan and play for the long game even if you’re not currently sure what the long game is. Additionally, regardless of where your site traffic originates from, a lead magnet will capture email address with the potential for monetisation further along in the customer relationship cycle.
Lead Magnets for Erotic Entrepreneurs
- Personal Service Sessions – quiz or survey is a tempting Lead Magnet.
- Coaching – a toolkit or resource list that speaks to the problem/solution that your coaching offers.
- Online Programs – a guide/report that speaks to your areas of specialty.
- Professional Trainings – If you have the skillset, video can be a very effective way to deliver on your Lead Magnet for a professional training otherwise case studies from previous graduates of the training.
- Retail Sites and Shops – selling physical products on or off-line, discount codes or free shipping offers are an effective Lead Magnet type.
10-Point Lead Magnet Success Checklist for Erotic Entrepreneurs
Be ULTRA Specific
Being Vague is not going to cut it – Lead Magnets must offer an ultra-specific solution to an ultra-specific market. Specificity is the benchmark of a successful Lead Magnet. Numbers are specific – ‘Get your copy of my 5 step plan to …’.
2. One Big Promise
Everyone wants a “magic pill” or “silver bullet,” so it’s always better to make and deliver one big promise as opposed to a lot of little ones.
3. Speaks to a Known Desired Solution
What does your customer REALLY want? Figure that out and then offer a Lead Magnet that promises the solution, they’ll happily share their their contact information.
4. Immediate Gratification
Your visitor wants a solution and they want it now. I recommend against using newsletters and multi-day courses as a Lead Magnet. They’ll either forget what they signed up for or lose interest.
5. Shifts the Relationship
Lead Magnets do more than inform – they actually change the state and mindset of your prospect and lay the foundation to engage in future business with you.
6. High Perceived Value
After your website, a Lead Magnet is the next opportunity for prospects to have a direct experience of you and your business. Ensure that the Lead Magnet reflects the quality and VALUE that your business/service provides. Use professional graphics and imagery to establish real monetary value in the mind of the visitor.
7. High Actual Value
If your Lead Magnet is all seduction and no delivery, you may get their contact information but you’ll lose their interest and trust. What you promise, you must DELIVER on.
8. Rapid Consumption
Avoid making the Lead Magnet hard work; ideally it should be able to be consumed or experienced in 5 minutes or less.
9. Measure the Conversion Rate
Add a ‘Thank You’ page after sign-up. This is the best way to deliver the actual Lead Magnet offer but also allows you to set up a Goal in Google Analytics to measure what % of page visitors are converting and from what traffic channels.
10. Nurture the Conversions
Once you have the sign-up, the next phase of the optimisation process is to nurture the sign-up. Pay attention to them through regular and personal email communication. Whatever you do, do not ignore them or forget about them.
Start here with your Lead Magnet
A Lead Magnet is not a one size fits all solution. Before you create a Lead Magnet, you need to know who your ideal customer is, where they are, and what they will buy. Click here to download the Erotic Customer Avatar (ECA) worksheet and get clear on who you’re selling to.*