Finding Blog Topics Relevant for Your Erotic Niche
Today’s blog is about demonstrating practical techniques to ensure that you’re writing about blog topics that your audience is actually interested in. Too often time is spent creating blog posts without a well thought out strategy. A lot of energy is invested in writing about random subjects without researching if the subject and content is valid, and without evidence to support the idea. Essentially this means time and energy is wasted on content that the audience doesn’t care about and won’t talk about.
How do you find out what you’re audience (+ potential audience) is interested in?
In the previous blog, I wrote about the importance of having a top-notch organisational tool. I’ve been using Evernote for close to six months and I yet to come across a better tool in terms of researching and organisation. Have Evernote Premium installed across all your devices, and you’ve downloaded the Evernote Web Clipper as well. You’ll be using them as you move forward mapping out your blog topics.
The next step in successful blogging begins with research. As a starting point, research takes the pressure of having to “think” about what subjects to blog about. Solid research contributes to a coherent content and scheduling calendar to avoid the ‘week by week’ trap. Quality research ensures that your blog solves a problem for your tribe.
Making Research Relevant and Sexy
There are numerous ways to come up with blog topics. But one of the most powerful methods is to find existing blog posts that have seen success with social shares.
BuzzSumo lets you find blog posts that have been highly shared on social media. Do a search for your main keyword and you’ll get a list of the latest and most shared blog posts related to your search. Let’s say that you’re an authority on kink so you’ve decided to write a blog series on kink for an audience that is open and curious but have yet to deeply explore it. Let’s head over to BuzzSumo and enter ‘Kink’.
Here’s what we get
- A Little Kink Goes A Long Way: Why Roleplay Is Healthy In Relationships – 6600 shares
- Talking About Kink and Consent – 4,900 shares
Now we know that these two subjects are resonating with the public BUT what we’re not going to do is copy or plagiarise these blogs. For now screenshot the page using Skitch (another great Evernote tool) and move to your notebook ‘Blog – Kink’.
Next head over to Twitter
Follow vanilla media profiles relevant to your niche. As an example, the following tweet was on @TinyBuddha’s profile linking to an article on surrender. Using Evernote’s WebClipper, I clipped the URL and article to a Notebook in Evernote, tilted ‘Blog – Kink’.
• Let go of control: How to Learn the Art of Surrender
Now the above article doesn’t directly speak about kink. But it’s certainly got my mind ticking over as to how this theme could be adopted to suit.
Then this tweet from @Refinery29: “Daring Show Celebrates The World Of Kink”
From reading this, we know that Sunny Megatron is an authority on kink as well as having her own TV show. (BTW, make sure you follow @SunnyMegatron on Twitter as she’s an influencer in this niche)
Now I head over to Quora where I searched questions about kink. Here’s one I found which I’m assuming is a common question asked:
• What constitutes a “kinky” sexual behaviour?
As much as the question is interesting, the replies are where the real gems are. Reading the replies allows you to see the language real life people are using. Once again, I clip the url to the ‘Blog – Kink’ notebook in Evernote.
Now, I head over to Reddit where I came across this question: “What is a fetish/kink/interest you’re too scared to tell your partner about?”
Once again, using Evernote’s web clipper in the tool bar, I save the above URL and thread to the Evernote notebook titled, ‘Blog – Kink’.
Bringing your kink together
Revisiting the ‘Blog – Kink’ notebook in Evernote, you now have an archive of quality content to reference when it comes to mapping out your blogs. You have the most shared articles as well as questions people are actually asking about the subject. As an example, here are my starting suggestions for a blog series on kink for a new audience:
- How role-play enhances an intimate relationship
- What kink taught me about surrender
- How to tell your partner about a fetish/kink interest
- What constitutes a “kinky” behaviour
- 5/7 beginner kink tips from the experts
Keep in mind that the above are working titles.
As you craft your copy, you’ll most likely download sassier, sexier titles than these ones. Remember that you’re creating new content that speaks to your audience. Creating original content also ensures that you have a higher chance of being featured as a guest blogger.
I’d love to hear from you.
Keep me posted on how you go with finding relevant topics to blog about.